And then there is Indian media, suffering from severe lack of sense of discrimination, which starts drooling with excitement whenever anything remotely connected to Indian cultural landmass gets approval from westerners. A press release by a little-known American company that makes money by monitoring new media for mentioning its clients, announcing the crowning of one millionth word should ordinarily have been brushed aside without a thought, but the inclusion of two words having an India-connection (Slumdog & Jai Ho) was enough enticement for our media to treat a publicity gimmick by a private company as yet another shining example of India's cultural impact on the world.
ountupation - (noun - Counting clowns) - The silly and absolutely pointless occupation of keeping a count of new inclusions of items in a given branch of knowledge that are indelineatable due to lack of accepted and clear-cut criteria for inclusion or exclusion of such items in that branch of knowledge.