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Freakonomics - The role of email chain letters in making our world a better place

New York: Stephen Dubner & Steven Levitt, the duo behind the best-seller Freakonomics, the book that set to explore the hidden side of everything, in their latest blogpost have claimed they have discovered the solution to all the problems of the world. The rogue economist, who along with his journalist collaborator burst into international spotlight following the runaway success of his book which has till date sold nearly 3 million copies worldwide, has set the tongues wagging by making an astounding claim - that the key to making the world a better, happier and a prosperous place is the humble and ubiquitous email chain letter. "For last few months we have been investigating the curious phenomena of the inexplicable popularity of...

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