Prices of turmeric and milk go through the roof in India!!!

Saturday, 25 October 2008 17:57

Written by BOOM SHANKER

For a number of very secular reasons Sachin Tendulkar is considered a ‘God’ by Indian cricket fans around the world. His achievements, his dedication to his craft and, most of all, his humility make him one of the most valued and admired properties in world cricket.

Heartwarming as that might sound, what does it all have to do with the prices of turmeric and milk going through the roof? A lot, actually.

Last week Cricinfo, a popular cricket website that promotes itself as the ‘Home of cricket’, carried a snippet on their blog ‘The Buzz’ - which as the name suggests is devoted to news snippets from the Australia v India series currently being played in India - that Sachin likes to have, among other things, ‘hot milk with turmeric’ for breakfast.

For Indian fans, give or take a few rare, stray and unmentionable instances, Sachin can do no wrong. No, make that ‘absolutely no wrong’. As a matter of fact, most Indians believe Sachin can only do right. Luckily for them, and rabid buyers of products promoted by their hero, ‘turmeric with hot milk’ is a proven system cleanser and rather good for health.

The problem with the demand for turmeric and milk going up so exponentially and so fast is that the Government of India now has to find a way to control the prices of two more items of daily consumption. As it is with the spiraling rate of inflation sure to affect the UPA coalition’s chances of struggling back to power, the one (or two) things they didn’t need is more bad news on the price-front.

Sources from the Food Ministry when contacted for a reaction to the rapid escalation in the prices of these two essential commodities said they were planning to talk to Sachin about his consumption patterns soon. When asked ‘How soon?’, they said as soon as they were sent their ‘Free passes’ for the next Test match.

In the meantime, the Ministry of Pointless Public Announcements is considering issuing a public interest petition, in triplicate of course, requesting famous personalities to promote frugality, self-abnegation and vicarious living and most certainly, not divulge the contents of their daily diet to pesky reporters like me.

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