Necessity is the mother of invention they say and the trickle-down effect of the global financial crisis has forced people to come up with innovative ideas to make that extra buck.

Not to be left behind, The Tourism Ministry has launched a new flagship initiative – Election Tourism – to woo tourists from abroad. “Come witness the great Indian tamasha,” is the tagline of this new campaign that has received hot response so far.

There are several packages up for grabs. As part of a package, tourists can accompany politicians on their campaigns as they prepare for the Lok Sabha elections scheduled for April and May 2009.

“The most popular itinerary so far is ‘Modi Martini’,” said Ambika Soni, Union Minister...

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