Parle, the owner of the Hide ‘n’ Seek brand of biscuits found itself in a legal soup after thousands of consumers complained about the controversial new Hide ‘n’ Seek Milano. This product is currently endorsed by Hrithik Roshan and an extremely hot Italian model. The Milano brand has been plagued mostly by criticism (and some acclaim) right from the production process to its marketing.

Consumers complained that the biscuits smelt like sex and tasted like semen. “I did not see the television ad” said Deepak Singh, who is currently freaking out and rubbing his tongue with a pumice stone. “I did not know that Hrithik Roshan and that Italian chick actually had sex while preparing these biscuits. I felt weird when it...

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