Poor people who can't afford cars help India sell more cars than China

Tuesday, 08 September 2009 17:05

Written by onionuttapam news

Here's some good news! India has overtaken China in selling more cars to the rest of the world. India whose auto market is a mere 19% of China's auto market, is exporting more small cars than China. In other words, for every 5 people of Chinese origin only one Indian can afford to buy a car, but we now sell more small cars to non-Indians than Chinese sell to non-Chinese. China may be five times better than us in accumulating cars, but we are better than them in distributing them to the rest of the world at cheap prices.
cheap-people

Suzuki Motor Corp., Hyundai Motor Co. and Nissan Motor Co. are making India a hub for overseas sales of minicars as our poor people are willing to make cars at cheaper rates than anyone else in the world. Helped by cheap people who are aiding production of cars at wages so cheap that they won't be able to buy the cars they themselves help produce, India this year overtook China in auto exports and is challenging Thailand and South Korea as an alternative production centre in Asia.

"Due to recession and concerns about global warming, there is worldwide shift to cheaper and smaller cars", said Jayesh Shroff who helps manage around $7 billion (around Rs34,000 crore) of assets, including car maker shares at SBI Asset Management Co. Ltd in Mumbai. "This offers a huge potential for India as our cheap people lacking adequate high-paying jobs can be trusted to offer their labor at cheap rates and facilitate India's emergence as a leader in small-car segment."

"India's poor workers are more than willing to work in car factories for just one-tenth the wages that an American or European worker would take home. They are grateful for the opportunity provided to them to work in car factories, unlike spoilt American or European workers who would probably consider our car factories as glorified sweatshops." said Puneet Gupta, an analyst at CSM Worldwide Inc., an industry consultant. "Thanks to the positive attitude of Indian workers, we can develop a car from the design stage for less than $ 250 million, while European manufacturers, hampered by lazy, greedy labor force, have to shell out $ 400 millions for developing a similar car.

“The single biggest opportunity in the auto industry for India are our poor people who help us in manufacturing small cars at dirt-cheap rates,” said Vikas Sehgal, a Chicago-based partner at Booz and Co., an industry consultant. “If India loses poor people, it has nothing.”

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Savita Bhabhi: ...

I luv India's cheap people.. they help me keeping my house neat n clean at cheap rates.. so I can concentrate on more fun activities.. smilies/wink.gif