Around 10:37 AM, the passenger Mr. Atul Narayan, travelling from Bombay to Bangalore, was served breakfast by the air hostess. As Mr. Narayan thanked the air hostess and proceeded to eat a cookie, he experienced sharp pain in his left jaw. Suddenly, he saw actress Sandhya Mridul charging towards him along with a television crew armed with a microphone in her hand. Ms Mridul thrusted her microphone towards him and asked him if he was experiencing pain in his gums. When he replied in affirmative, she further questioned him about his dental habits and asked him if the toothpaste he uses contains salt.
Mr. Narayan was stunned, but before he could reply he found a pack of unbranded toothpaste in his lap. Startled at the miraculous materialization of a toothpaste pack without a brand name, he could only mumble "toothpaste mein namak?" (Salt in toothpaste?) The Page 3 actress then shoved a pack of Colgate Active Salt toothpaste right in front of his face and informed him that the new brand of Colgate toothpaste contains salt. Remarkably, Mr. Narayan, who looked shaken by the freakish intrusion of his privacy, regained his composure almost immediately, looked at the cameras flashing before him and smilingly said "For stronger gums, use Colgate Active Salt"
On hearing his endorsement of the toothpaste, a satisfied Ms Mridul told her crew. "Lets go" and stormed out of the business class.
Other passengers who witnessed this outlandish scene were shell-shocked. It is not known how Ms Mridul's crew knew that Atul Narayan would experience pain in his gums. None of the witnesses of the event were able to explain the manifestation of the unbranded toothpaste. When Atul Narayan was 
asked by the fellow passengers why he was carrying an unbranded toothpaste along with him, he denied that he uses unbranded toothpastes. "I actually use Colgate toothpaste, though sometimes I also use Close-up or Babool. I've no idea how this white-colored box with nothing but "Toothpaste" written on all of its four sides landed up on my lap."
Later when he reached his home, Mr. Narayan brushed his teeth using Colgate Active Salt. Impressed by its taste, he stopped for a moment to admire the paste, looked appreciatively at his toothbrush and remarked loudly "ummm...taste bhi badhiya hai"
